SEIDL Tracht & Mode

Initial situation:

SEIDL is the leading Styrian company when it comes to high quality traditional clothing. 85 years of experience guarantee quality which can be seen on all levels of communication.

The goal:

With the support of outdoor advertising campaigns, the leading position in the business of traditional clothing should be maintained and expanded. The campaign focuses on Eastern Styria, Graz and its surrounding areas. The campaign should take place around big traditional events such as "Aufsteirern".

Campaign idea:

A billboard campaign in four parts in Eastern Styria in March, April, September, October as well as a City Light Campaign in two parts in March and September in Graz and surrounding areas.

Campaign start:March/April and September/October
 
Duration:5-6 weeks
 
Campaign Eastern Styria:  55 24/1 posters
 
Campaign Graz/Center:  10 City Lights each
1 City Light pillar at Eisernes Tor, 4 weeks each
1 City Light pillar on Kaiser Franz-Josef-Kai/Schloßberbplatz for 3 months each – March to May and September to November



Result:

The six parts of the out-of-home campaign of SEIDL at selected, first class locations reached an above-average visibility due to the good locations and the professional image. Fashion photographer Irina Gavrich took the photos.

Short statement:

"Each season we would like to show how modern traditional clothing can be. We consciously use effective outdoor advertising to convey our message." Katharina Götzl  (CEO/owner)