Almwellness Hotel Pierer

Initial situation:

The 4-star-superior Almwellness Hotel Pierer sees it as their mission to pamper their guests from head to heart. Through foresight, creativity, and empathy, family Pierer was able to develop their small hotel with 20 beds into a 4-star-superior wellness paradise.

The goal:

The general development of the hotel into an ecological flagship hotel including the expansion of the hotel shall be communicated especially in Graz.

Campain idea:

24 posters at higly frequented traffic junctions and at selected places.


Campaign start:each April
Duration:4 weeks
Campaign Graz/Surrounding:   40 24/1 posters


The advertising had a direct effect on the number of visitors and on the newly designed website including inquiries and bookings. The attractive, calm and atmospheric subject reached an above average response especially at the very busy locations.

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