Checklist for designing a billboard
Besides the many tips and tricks how to design a billboard, the following checklist can also help you to remember the most important questions to ask yourself when designing a billboard.
Checklist for designing a billboard
- Main message & headline Did I pay attention to the KISS-principle?
- Number of words Can the main message be understood in 1-2 seconds?
- Length of stay of passers-by Is it a situation where people just pass by or do they stay for a while?
- Communication of the picture Does the picture support the message?
- Intuitive glance In what order to people look at the elements of the billboard?
- Product size and positioning Does the size of the product match the billboard size?
- The logo of the sender Can the logo of the sender be clearly identified?
- Font and font size Is it legible when people are 50-100 meters away?
- Position of text Is the text well-positioned?
- Content of the text Is the content comprehensible and easy to understand?
- Colors and contrast Do the colors and the contrast support the attention?
- Codes and symbols Do the codes and symbols match the target group?
- The vampire-effect Who is the protagonist and who is the supporting character?
- Billboards with text only Are the words strong enough and do they stand out?
- Eye-catcher Is the eye-catcher big enough?
