Checklist for designing a billboard

Besides the many tips and tricks how to design a billboard, the following checklist can also help you to remember the most important questions to ask yourself when designing a billboard.

Checklist for designing a billboard

Main message & headline Did I pay attention to the KISS-principle?
Number of words Can the main message be understood in 1-2 seconds?
Length of stay of passers-by Is it a situation where people just pass by or do they stay for a while?
Communication of the picture Does the picture support the message?
Intuitive glance In what order to people look at the elements of the billboard?
Product size and positioning Does the size of the product match the billboard size?
The logo of the sender Can the logo of the sender be clearly identified?
Font and font size Is it legible when people are 50-100 meters away?
Position of text Is the text well-positioned?
Content of the text Is the content comprehensible and easy to understand?
Colors and contrast Do the colors and the contrast support the attention?
Codes and symbols Do the codes and symbols match the target group?
The vampire-effect Who is the protagonist and who is the supporting character?
Billboards with text only Are the words strong enough and do they stand out?
Eye-catcher Is the eye-catcher big enough?