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Digital advertising and infotainment in trams and buses
Infoscreen is the most modern form of advertising in public transport and registers a very high degree of acceptance among passengers and customers.
On about 300 screens, Infoscreen delivers information, entertainment and advertising in Graz Public Transport Authority's 50 newest trams as well as on the Video Wall on the Jakominiplatz.
The programme includes local, national and international news, cultural and event information, weather and traffic information and details of services available.
With a mix of 70% information and 30% advertising, Infoscreen ensures a very high degree of acceptance and attention among passengers. The (technical) coverage potential is 80,000 persons a day - about 2.4 million a month!
With an average journey time of 7 minutes per passenger and spot rotations at intervals of 3.5, 7 or 14 minutes, there are 40,000 to 160,000 contact opportunities a day.
Results of the Media Survey 20010/2011
37,3 % of the population of Graz used the Infoscreen medium within a week!
| Infoscreen |
Screen
format: |
17 inch |
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| Daily transmission period: 19 hours |
per day / per second |
per day / 5-second spot
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per day / 10-second spot
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| Basic Rotation: on screen every 14 mins |
36,70 |
183,50 |
367,- |
Medium Rotation: on screen every 7 mins
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69,50 |
347,50 |
695,- |
| High Rotation: on screen every 3,5 mins |
125,20 |
626,- |
1.252,- |
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| Minimum spot length: 5 seconds |
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Prices valid per 1.1.2013.
All prices in Euro,
plus 5% advertising tax and 20% VAT |
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